Signature Projects

Implementing cashless villages across India

MSC partnered with the National Payments Corporation of India (NPCI) across select geographies to demonstrate how cash-lite ecosystems can be promoted and fostered in rural areas. This intervention was in context of the digital revolution currently underway in India. The Government of India continues to promote accessibility and usage of digital modes of payments across India as well as a “cash-lite” economy. Over the past few years, the digital revolution has received important impetus from a range of policy reforms and innovations designed to make the Indian economy depend less on cash.

Agent Network Accelerator: Reporting on agent networks across 14 countries

The Agent Network Accelerator (ANA) program identifies the factors responsible for the success or failure of specific agent networks across the world. Our ANA partners comprise leading providers, including M-Pesa, MTN, Orange, Vodafone, Tigo, Airtel, BKash, and EasyPaisa, as well as the Gates Foundation and UNCDF. MSC teams analyze the data and produce country reports and customized business analytics. The ANA baseline research has been completed in 14 countries, while second-wave surveys have been completed in Bangladesh, India, Indonesia, Kenya, Pakistan, Tanzania, and Uganda.

Financial Inclusion Lab to channel USD 9.5M to transform FinTech-start-ups

In India, MSC launched the ‘Financial Inclusion Lab’, which would provide advisory, support, prototyping capital, and customized services to early-stage fintech start-ups that focus on the low- and middle-income (LMI) segments. At the time of writing, the Financial Inclusion Lab was scheduled to incubate six cohorts covering about 60 fintech over a period of four years

Distribution 2.0—the future of mobile money distribution

GSMA wished to study the space of mobile money distribution networks and contracted MSC to conduct a market assessment of mobile money providers. MSC’s research exercise assessed and documented the leading new agent distribution networks. The resulting report is now one of the more popular downloads on GSMA’s website.

Research-based support to the NPCI in India

MSC has had a long engagement with National Payments Corporation of India (NPCI). We provide user feedback for its apps, such as the popular UPI application—Bharat Interface for Money (BHIM).

Review of Vodafone M-Pesa’s user interface

MSC experts conducted primary research in five states in India to develop recommendations on improving the UI of M-Pesa’s USSD platform and suggestions for improvement in platform communications. The intervention had a positive impact on Vodafone India’s customer base of 3 million users at the time.