Premasis Mukherjee

Posts by Premasis Mukherjee

Understanding Demand for Financial Products among the Youth of Central Java

In this Note, MicroSave conducted market research to understand the needs for financial products and perceptions of existing financial products amongst the youth of central Java.

Understanding Demand for Financial Products Among Young Women in Central Java

This paper understands the demand for financial products among young women in Central Java. 

Emergence of Mobile Insurance Models

This presentation highlights the present scenario, variances in micro-insurance models, products and channelisation; and how to build the future of mobile insurance industry.”

Balancing Left-Right Bias in User-Centric Design Processes

This Note gives glimpse of the approach through which MicroSave is able to engage business managers in design process and ensure ownership and feasibility of the product designed.

Jansuraksha: India’s New Tryst with Mass Insurance

In this Policy Brief, we analyse the performance trends of the three Jansuraksha insurance products (Pradhan Mantri Suraksha Bima Yojana, Pradhan Mantri Jeevan Jyoti Bima Yojana and Atal Pension Yojana).

Mobile Insurance Trends: The Curious Case of India

Our India Focus Note 118 discusses how the growth of the telecom industry in India would shape trends and possibilities for mobile insurance in the future.

Loyalty based Mobile Insurance: Is Design Aligned to Business Objectives?

In this Note, we discuss shifting strategic objectives of telecom operators / mobile network operators (MNOs) and how mobile insurance can be customised to suit to their needs.

How Saving Is Influenced by Behavioural Biases

This Note analyses the trends through behavioural economics lens and tracks behavioural factors responsible for – preferences for informal savings; procrastination towards savings commitment; and overwhelming preference for “fixed return” schemes.